ADVERTISING CONEPTS, FALL 2010
Agency: LAIRD+PARTNERS
{concept, design}
A campaign inspired by a few of essential & classic elements of American sports heritage –
pre-game tailgating. Applying a preppy & quirky twist makes the experience seem casual, fun, and styled.





ADVERTISING, FALL 2010
Agency: LAIRD+PARTNERS | Photographer: Craig McDean
{concept, design}
A campaign inspired by a few of essential & classic elements of American sports heritage –
pre-game tailgating. Applying a preppy & quirky twist makes the experience seem casual, fun, and styled.





LABEL DESIGN
Agency: LAIRD+PARTNERS
{design}
The original label is supplemented with three others: Varsity, Heritage, and Modern Classics.
These are preliminary designs created to complement each other and work together as pairs.




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